Keyword research - keywords
When someone is interested in a product or service, they use keywords and search terms to find information about it. The question is, what words and phrases do you use?
What is keyword research?
Keyword research is the part of advertising campaign and search engine optimization that is used to find the search terms that will economically drive the most relevant visitors.
How do we select keywords?
- test the relevance of the landing page
- look at the amount of global traffic for the keyword
- analyze the level of advertising and organic competition for keywords
paid advertising also requires keywords
Did you know that paid advertising can run more efficiently (i.e. cheaper) if your landing page keywords are optimized? In the case of Google Ads, play a role in play and ranking, and this is quantified by the Quality Indicator.
Determine which keywords to use!
Specify the topic, the availability of the online platform, and the list of target countries.