Creating customer profiles - profiling
Digital footprints tell us a lot about preference, demand, buying behaviour and more. This information can be used to recommend targeted products and services.
What is customer profiling?
Profiling is the analysis of the characteristics and behavioural patterns of a person or group in order to classify them into a particular category.
What is the purpose of creating a client profile?
It provides valuable information for creating a marketing strategy and building automated decision making.
Where can the data come from?
- from the person concerned - filling in the form
- from monitoring the target audience - location data collected by a mobile app
- from derived or inferred data - for example credit scoring
Profiling is based on the characteristics and behavioural patterns of the target individuals. This is done through automated data processing to assess the personal characteristics of the individual, only as permitted by GDPR regulations.
Contact us if you need profiling!
We collect the data you need for categorization.