Why measure website quality?

for more business on lower cost

Several studies have examined the impact of site quality on customer satisfaction, showing that websites with better online Quality Scores consistently achieve higher conversions.

So users need to be provided with high-quality online interfaces that are functional and optimized for the customer experience.

The real value is the factual content for the user: the scope should be focused on a comprehensive overview, and the interactivity (e.g., loan calculator) should provide personalized information served by a modern digital solution that meets quality requirements.

The quantifiability of online quality is almost unknown to decision-makers, even though one of the easiest ways to increase traffic is to enhance the user experience, as evidenced by numerous case studies.

Lack of adequate quality leads to user dissatisfaction, increased operating costs, reputation loss, and market share loss.

We encourage you and your colleagues to check key metrics and take action to achieve better results. The industry-standard tests are developed and operated by Google, and the results are internationally accepted and may be used for comparison.

Tests give a color-coded results, meaning compliance is green, while orange or red indicates the need for optimization to achieve a more favorable digital result.